Singha
Singha
Platform Connect x Platform
Integrated Agency
Client
Singha
Website
www.singha.com
Services
Platform Connect, Platform
Integrated Agency
About Client.
Boon Rawd Brewery Co., Ltd was founded in 1933, the first brewery in Thailand. It’s premium SINGHA BEER is now synonymous with Thailand, and celebrated its 85th anniversary in 2018. For nearly 50 years, SINGHA BEER has been enjoyed internationally, and is now available in over 50 countries around the world.
The Challenge.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
results.
Over 20 million impressions online with a record high engagement rate.
The campaign was one of the most talked about and resulted in 200,000 users joining our social application.
During the first month alone we drove 20,000 participants to other events held by Singha.
business impact.
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The Platform Group is an integrated business growth & marketing solutions consultancy.
Contact
General Enquiries
info@platform.co.th
Phone Contact
02-116-0990
Address
The Platform Co., Ltd. (Head Office) 143 Sukhumvit 20 Klong Toey, Klong Toey, Bangkok, 10110.
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