Platform Connect x Platform
Integrated Agency




Platform Integrated

Agency x Platform


About Client.

Betagro is world – class branded food company. We aim to help people and their communities achieve better quality of life through quality, safe, accessible, and fair priced foods. We believe that people must have choice and access to sustainable life with happiness and good health from accessibility to quality foods which are essential to human life, and it is the foundation of sustainable development.

The Challenge.

Betagro Brand has thrived to build product positioning under “SMART MOVE”, its processed meat product line, that links to brand’s proposition “Smart selection for my love ones”. In this campaign,

they wanted to create awareness and communicate about new product category – Enjoy.










Platform developed key message and creative direction targeting younger generations who seek new and delicious taste on-the-go. Campaign comminication encouraged target audience to amplify happiness and fun with their friends by trying our products under #Stick2Gether.

Shopping Basket