Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Create an always on content strategy to reactivate lost fans and increase active user rate on PTT’s Line OA account which is the largest account in Thailand.
Create monthly activity to drive engagement and share useful knowledge with fans.
Establish community hub for people who care about environmental issues.
The active user rate keeps increasing and new users are continuously added. The account’s engagement rate and activity participation have also skyrocketed compared to previous years.
Furthermore, we have created useful content including tips and tricks to support Thai people during COVID-19.