PTT Group
PTT Group
Platform Connect x Platform
Integrated Agency
Client
PTT
Website
pttplc.com
Services
Platform Connect,
Platform Integrated Agency
About Client.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
The Challenge.
Create an always on content strategy to reactivate lost fans and increase active user rate on PTT’s Line OA account which is the largest account in Thailand.
Create monthly activity to drive engagement and share useful knowledge with fans.
Establish community hub for people who care about environmental issues.
results.
The active user rate keeps increasing and new users are continuously added. The account’s engagement rate and activity participation have also skyrocketed compared to previous years.
Furthermore, we have created useful content including tips and tricks to support Thai people during COVID-19.
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business impact.
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More Work
The Platform Group is an integrated business growth & marketing solutions consultancy.
Contact
General Enquiries
info@platform.co.th
Phone Contact
+66(0)2 726 9625
Address
16 Compomax Tower, Soi Ekkamai 4, Phra Khanong Nuea, Watthana, Bangkok 10110