• To publicize information and news about the MRT service to the target audience
• To create widely and efficiently awareness of accurate service information in accordance with the current service situation.
• To manage and conduct marketing activities through various social media channels of MRTA for promoting MRTA service as well as maintain existing followers and increase new followers
The Challenge.
• Create brand engagement with the target audience to make them journey by MRT Purple Line and increase usage apart from rush hours.
• Create relevance between MRT purple line and local people through them recognize the value about fulfilment their dairy life.
results.
• To boost the economy for local community; Nonthaburi; to be better and Bangkok people can access the area easier.
• From the campaign communication affect to make people conscious about MRT purple line that relevant and has fulfilled for them.
business impact.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign. The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign. The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign. The brand wanted to focus on data driven marketing that links between offline events to online activations.