KITKAT
KITKAT
Platform Digital Transformation x Platform Integrated Agency
Client
KITKAT
Website
Services
Platform Digital Transformation x Platform Integrated Agency
About Client.
KitKat Have a break, have a KitKat
The world’s favorite break The perfect balance of chocolate and wafer, there’s a reason KitKat is enjoyed in more than 80 countries. The iconic brand is an international symbol for hitting the pause button on life – to enjoy a well-earned break. From classic fingers to chunky, original to peanut butter, there is a KitKat for everyone. In Japan alone, flavors include wasabi and sake – while the gift of a KitKat is customary for students sitting their exams. The country’s KitKat Chocolatory even lets you design your own dream KitKat. KitKat is the first global chocolate brand to use 100% sustainably sourced cocoa through the Nestlé Cocoa Plan and Rainforest Alliance certified. Meaning there’s no reason not to pause… and enjoy a break.
The Challenge.
As for music video online, KitKat wants an awareness product, and Target is Gen Z by emphasizing online promotion. Moreover, Platform has been looking for KitKat all year. We also did many campaigns for KitKat, including KitKat Valentine, Chinese New Year, and KitKit Aero Mint which is a new product of KitKat too.
results.
Platform selected Boogie Lion and The Toy as the main presenters of the execution (online music video) We has an ASMR strategy for creating interesting music videos online for KitKat.
business impact.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
The Platform Group is an integrated business growth & marketing solutions consultancy.
Contact
General Enquiries
info@platform.co.th
Phone Contact
02-116-0990
Address
The Platform Co., Ltd. (Head Office) 143 Sukhumvit 20 Klong Toey, Klong Toey, Bangkok, 10110.
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