Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
As a B2B brand providing solutions for hospitality industry, InterHoreca needs to define a clear value proposition to potential customers.
A brand book
A guide for content planning for holistic brand’s communication, designed to provide unique identity of quality and values to the targeted professionals
A new-looking website and Facebook page, with increased engagement from 2-digit per post up to 4-digit per post