Platform Connect x Platform
Integrated Agency





Platform Connect,

Platform Integrated


About Client.

Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.

The Challenge.

Create awareness and anticipation for Pablo’s first store opening in Thailand Share and shape the brand’s story to a wider audience and create awareness outside of the brand’s loyal fans in Thailand.

Drive the target to the shop’s grand opening and generate earned media and user generated content during the event.










The grand opening day was a huge success with lines of people going for hundreds of meters and people who received the first cheesecakes frantically sharing their purchases online.

This further amplified the on ground event’s effect online which led to hour long queues for weeks to come.

Furthermore, 1000s of people registered on Pablo’s Line OA which led to more sales opportunities.




business impact.











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