Eversense
Eversense
Platform Connect x Platform
Integrated Agency
Client
Eversense
Website
www.facebook.com/
EversenseThailand
Services
Platform Connect,
Platform Integrated
Agency
About Client.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
The Challenge.
Eversense has always been consumed by very young segment who are 12-13. The brand needs to understand target’s insight of high school students in order to effectively tackle their interests.
.
results.
The campaign result shows a huge number of campaign viewership more than 19M++ and can generate digital footprints as the brand tribe at the number of 20,000+. The campaign also lead target to be the brand follower that reach 130K followers in brand social media platform. This campaign won the Top 10 YouTube Ads Leaderboard Award in 2017.
.
business impact.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
The Platform Group is an integrated business growth & marketing solutions consultancy.
Contact
General Enquiries
info@platform.co.th
Phone Contact
02-116-0990
Address
The Platform Co., Ltd. (Head Office) 143 Sukhumvit 20 Klong Toey, Klong Toey, Bangkok, 10110.
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