Fineline customers can barely see what’s the brand stand for brand identity
Fineline current Fan-base was unfamiliar and wasn’t aware in fashion territory, which needed to be educated and inspired.
Online touch points should be a single message in order to attract potential customers to be our fan-base.
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results.
Leverage brand image by using K’Ice Apisada as a brand communicator to bridge across c+ to b+ targets.
Higher brand’s position by providing online activation included with online activity, media, content partners , also offline magazine.
Gain brand awareness and credibility by collaborating with Asava (one of the leading fashion brand in Thailand), Vogue Magazine, and popular online TV show such as Talks กะเทย and ตือสนิท