BeNice
BeNice
Platform Connect x Platform
Integrated Agency
Client
BeNice
Website
www.facebook.com/
BeNiceThailand
Services
Platform Connect,
Platform Integrated
Agency
About Client.
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The Challenge.
To create a campaign where all the campaign participants must dance to the rhythm of BeNice Effect song and then challenge their friends to join so that the BeNice Effect impact can go viral, increasing brand awareness. Moreoever, we employed a wide group of celebrities and online influencers to spread this challenge, making it more fun and interesting.
results.
Increased brand awareness through BeNice Effect Campaign.
A wide and organic responses from the participants.
A wider range of brand awareness among offline and online target group BeNice Effect campaign, Total impression more than 12M views With 40% are organic
business impact.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
The Platform Group is an integrated business growth & marketing solutions consultancy.
Contact
General Enquiries
info@platform.co.th
Phone Contact
02-116-0990
Address
The Platform Co., Ltd. (Head Office) 143 Sukhumvit 20 Klong Toey, Klong Toey, Bangkok, 10110.
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