Expedia
Expedia
Platform Integrated Agency
Client
Expedia
Website
www.expedia.com
Services
Platform Integrated Agency
About Client.
Expedia is one of the fastest growing online travel portals in Asia, offering travellers an extensive selection of hotels, activities and travel services to meet every budget and activities of every kind at competitive rates. With over hundreds of thousands of hotel partners worldwide and a comprehensive offering of flight inventory made available on the website, travellers can book everything they need for a holiday – rooms to meet every budget, activities of every kind and travel services to complement.
The Challenge.
While media spending directly brings in sales lead, Expedia has room for opportunities in building local relevance esp. in terms of consumer engagement.
results.
A content strategy that leads traffic, including blogs and videos, with direct link to website booking to facilitate customer purchase journey.
Suggested keywords to be used for SEO and SEM for effective traffic pull.
This results in increased traffic to website and booking page.
business impact.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
The Platform Group is an integrated business growth & marketing solutions consultancy.
Contact
General Enquiries
info@platform.co.th
Phone Contact
02-116-0990
Address
The Platform Co., Ltd. (Head Office) 143 Sukhumvit 20 Klong Toey, Klong Toey, Bangkok, 10110.
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