GH Bank
GH Bank
Platform Connect x Platform
Integrated Agency
Client
GH Bank
Website
www.ghbank.co.th
Services
Platform Connect,
Platform
Integrated Agency
About Client.
GH Bank or Government Housing Bank is a state enterprise reporting to the Thai Finance Ministry. Founded in 1953, its mission is to extend mortgages to low-income earners.
The Challenge.
Other than home financing function, target customers are not aware of what services and values GHB could provide and add to their livings.
results.
A campaign called “อยากให้ทุกคนมีบ้าน” targeted to lower income & government officers.
Easy-to-digest content, including online video to reach target’s touch points.
Higher brand awareness with 886K video views in 3 months and x2 service assistance.
business impact.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
The Platform Group is an integrated business growth & marketing solutions consultancy.
Contact
General Enquiries
info@platform.co.th
Phone Contact
02-116-0990
Address
The Platform Co., Ltd. (Head Office) 143 Sukhumvit 20 Klong Toey, Klong Toey, Bangkok, 10110.
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