I-EA-T
I-EA-T
Platform Connect x Platform
Integrated Agency
Client
I-EA-T
Website
www.ieat.go.th
Services
Platform Integrated Agency
x Platform Business to
Business
About Client.
Industrial Estate Authority of Thailand (I-EA-T) as a state enterprise under the Ministry of Industry, the Industrial Estate Authority of Thailand is responsible for the development and establishment of industrial estates, where factories for various industries are orderly and systematically clustered together. With industrial estates as an implementation tool, I-EA-T also serves as a governmental mechanism to decentralize industrial development to provincial areas throughout the country.
The Challenge.
The Industrial Estate Authority of Thailand is a government owned organization with the objective of attracting foreign investment to the country. They partnered with Platform to craft a strategy to best drive results for their organization in key countries, including China, Japan, Europe and the USA.
results.
The campaign lasted for an entire year and reached millions of potential customers online. Brand awareness for the organization and it’s services is at the highest it’s ever been. As the customer journey last multiple years and has multiple touchpoints I-EA-T now has a massive pool of data to tap on for future campaigns and focus on driving conversions.
business impact.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
The Platform Group is an integrated business growth & marketing solutions consultancy.
Contact
General Enquiries
info@platform.co.th
Phone Contact
02-116-0990
Address
The Platform Co., Ltd. (Head Office) 143 Sukhumvit 20 Klong Toey, Klong Toey, Bangkok, 10110.
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