EEC

Platform Connect x Platform
Integrated Agency

Client

EEC

Website

www.eeco.or.th

Services

Platform Connect,

Platform Integrated

Agency

About Client.

The Eastern Economic Corridor Office of Thailand (EECO) is a vital public agency aiming to encourage investment, uplift innovation, and advanced technology in Thailand for the future generation. We are the business facilitator that adds value across the entire project lifecycle and coordinates closely and proactively with other public authorities and private sectors to ensure the success of the projects.

The Challenge.

While EEC project is a significant development to Thailand 4.0 scheme, the public are not aware about the project. 

How to make audience understand about an economic development project by the government to revitalize the well-known Eastern Seaboard, which is not directly relevant to consumers.

 

 

 

 

 

 

 

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results.

EEC own branded digital platform with a campaign called EECplus เชื่อมโลกให้ไทยแล่น

Lifestyle content strategy that is simplified to educate about brand proposition.

Facebook page gained almost 100K followers in 5 months.

 

 

 

.

business impact.

Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.

Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.

Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.

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