Services – The Platform Group

Our Approach

Platform Consulting

Our consulting team have more than 10 years in digital, branding and marketing consulting. We provided workshop and consulting on branding direction go to market strategy for product launches, product concept testing, digital product and experiences, e-commerce planning and optimisation, and digital transformation for business and corporation. This team is personally led by Dr. Poiluang.

Platform Research & Strategic Planning

Our research combine secondary and primary sources that ensure valuable data regarding consumer, competitors, brand competency, trend and market. Our digital tools such as Zocial Eye (listening tool)/ Serpstat (search tool) are combine with traditional focus group, surveys and inept interview to provide relevance data for our strategic team to best offer branding and marketing direction. Our true strength is in guiding this direction on execution level among our other team to ensure our big idea is being implement in all touch points.

Platform Creative Communication

Our approaches to creative and content creation is base on Platform philosophy that ensure user’ centric approaches to communication. All of our creative work are base on consumer insight to ensure relatability and relevancy among target consumer while bringing out the essence and brand competency. We are specialist in creating digital content that drive meaningful engagement.

Platform Media Connect

Our Media Planner, optimiser and buyer are experts at using our unique tools such as Qwaya, Databox and Affable to effectively select the right platform, influencers and format to best answer objectives of campaign and business ROI. All of our media activities are customise to each brand and products ensuring best performances.

What We Do

In a few words, the Platform Group is an integrated business growth & marketing solutions consultancy.

The Platform Group comprises of four different companies with a distinct set of services, however, all share the same mission and values. To create measurable, positive change to our client’s businesses.

Our primary service is consulting and business insights, while also offering services to execute, measure and optimize high performing 360°marketing campaigns. The Platform team is made up of 70 talented marketers, creatives, data analysts and business consultants spread out in three different countries in the SEA region.

Everything we do is supported and driven by big data, psychometric and behavioural audience insights that go way beyond outdated metrics like location and demographics.

Clients That Trust Us

At Platform we are pioneering a data driven creative approach to create work that matters for people who care.

We deliver strategic and performance driven digital experiences based on data. Insights knowledge and deep industry expertise. Our team helps some of Thailand’s most beloved brands deeply connect with their audiences.