MILO
MILO
Platform Digital Transformation x Platform Integrated Agency
Client
MILO
Website
Services
Platform Digital Transformation x Platform Integrated Agency
About Client.
Nestle Thailand wants to awareness product MILO UHT to target Mom & Kid and bring ocasioln on afternoon . Since Milo is popular nationwide, client would like to expand their target through localisation to ISAN areas.
The Challenge.
Platform creates campaign under key message “บ่ายนี้ดื่มไมโลเติมพลัง” for emphasis the product occasion. Platform planning media by using tactics Mirror ads for hijack the competitor and build up opportunity for lead to distribution online & offline.
results.
.
business impact.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
The Platform Group is an integrated business growth & marketing solutions consultancy.
Contact
General Enquiries
info@platform.co.th
Phone Contact
02-116-0990
Address
The Platform Co., Ltd. (Head Office) 143 Sukhumvit 20 Klong Toey, Klong Toey, Bangkok, 10110.
Join our subscriber list and stay in the loop of the latest in marketing
