Thaitheparos
Thaitheparos
Platform Connect x Platform
Integrated Agency
About Client.
Thaitheparos Public Company Limited is a Thailand-based company engaged in the manufacture and distribution of seasoning food products under Golden Mountain brand. The products consist of seasoning sauces,The Company operates principally in Thailand.
The Challenge.
Create brand awareness to remind the brand’s positioning and purpose. Create online touchpoints and shared user experience. Establish a strong and engaged community of online users where the brand becomes a supporter of the user’s day to day life via helpful branded content.
results.
In just one month we received a strong engagement of 7.2m users the majority of which was fully organic. On top of that we also received a good amount of authentic user stories in support of other people who are facing a bad situation during the Covid pandemic. Furthermore, this community hub inspired people to start their own food related small business.
business impact.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
Singha Beer shifted their communication to focus on younger audiences; therefore they needed to research consumer behavior and create relevance between big idea and campaign.
The brand wanted to focus on data driven marketing that links between offline events to online activations.
More Work
The Platform Group is an integrated business growth & marketing solutions consultancy.
Contact
General Enquiries
Phone Contact
02-116-0990
Address
The Platform Co., Ltd. (Head Office) 143 Sukhumvit 20 Klong Toey, Klong Toey, Bangkok, 10110.
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